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About this apprenticeship
Lead Generation & Prospecting
Research target markets, industries and potential customers.
Identify and qualify new business prospects.
Build and maintain accurate prospect and lead lists.
Use LinkedIn, CRM systems, websites and other data sources to identify potential opportunities.
·Support outbound email, LinkedIn and telephone-based prospecting.
Research prospective customers to identify business challenges and potential technology requirements.
Use AI tools to assist with prospect research, account profiling and lead qualification.
Track lead generation activity and identify opportunities to improve conversion rates.
Sales Support
Support the sales team with identifying and qualifying new opportunities.
Help arrange discovery meetings and sales appointments.
Maintain accurate CRM records and update prospect information.
· Assist with follow-ups, sales communications and pipeline management.
· Help identify opportunities to cross-sell or introduce customers to relevant Luminor³ services.
· Use data to monitor sales activity, pipeline progression and conversion.
· Develop an understanding of Luminor³’s AI, cloud, data, cybersecurity and managed service propositions.
Marketing
· Support the development of email marketing campaigns.
· Assist with LinkedIn and social media content.
· Research topics and trends across AI, automation, cybersecurity, cloud and data.
· Help create blogs, newsletters, sales collateral and campaign content.
· Support targeted marketing campaigns aimed at specific industries and customer profiles.
· Analyse campaign performance and identify opportunities for improvement.
· Use AI tools to support content creation while ensuring content is accurate, relevant and aligned with Luminor³’s brand.
AI & Automation· Identify repetitive sales and marketing processes that could be automated.
· Map existing commercial processes and identify opportunities for improvement.
· Explore how AI tools can improve lead research, qualification and customer communications.
· Assist with creating automated workflows using appropriate low-code/no-code platforms.
· Explore the use of AI agents to support sales and marketing activities.
· Use automation to improve CRM data quality and reduce manual administration.
· Monitor automated processes and suggest improvements.
· Help measure the time, efficiency and commercial benefits created through automation.
· Follow appropriate governance, security and data protection requirements when using AI and customer data.
Data & Reporting· Collect and analyse sales and marketing data.
· Produce reports on lead generation, campaign performance and pipeline activity.
· Identify trends and patterns within sales and marketing data.
Training
Velocity apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team.
Using their expert knowledge, they will provide the skills necessary to succeed in the workplace and to expand future career prospects.
Throughout the apprenticeship, learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their programme.
What you could go on to do
The role offers long-term security and the opportunity to progress into a permanent position.
Related sectors
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