Trainee Marketing Coordinator Apprentice

About this apprenticeship

Content and Campaigns:

Helping to create content for websites, social media, newsletters, email campaigns, events and promotional materials
Drafting social media posts, website copy, campaign messages and other communications
Supporting the planning and delivery of integrated multi-channel marketing campaigns
Gathering information, images, case studies and other content from colleagues and partners
Helping to maintain campaign calendars, project trackers and deadlines
Supporting product launches, events and other promotional activity
Images, Graphics and Digital Material
Creating images, graphics and visual content for digital and printed marketing materials
Producing digital displays, campaign materials, proposals and presentations
Using tools such as Canva, PowerPoint and other design or content-creation software
Adapting approved templates for different audiences, campaigns and communication channels
Helping to maintain a central library of images, logos, templates and design assets
Ensuring visual materials are accurate, accessible and consistent with the organisation’s brand

Digital and Social Media:

Uploading and publishing approved content across websites, social media and other digital platforms
Scheduling posts and updates in line with content calendars and campaign plans
Adapting content so that it is suitable for different platforms and audiences
Checking published content for accuracy, formatting, accessibility and working links
Monitoring basic engagement and escalating messages or enquiries where appropriate

Email Marketing and Data:

Supporting the creation, checking and scheduling of email campaigns and newsletters
Using email marketing and customer relationship management systems
Helping to maintain accurate marketing contact lists
Following organisational procedures relating to GDPR, consent and data protection
Reviewing basic email performance measures, including open and click-through rates

Brand and Quality:

Learning and applying the organisation’s brand and tone-of-voice guidelines
Proofreading materials for spelling, grammar, accuracy and consistency
Checking that marketing materials meet agreed quality and accessibility standards
Helping colleagues locate and use approved marketing templates and resources
Identifying and raising potential errors or inconsistencies before content is published

Reporting and Administration:

Collecting basic performance information from websites, social media and email platforms
Helping to produce campaign reports, summaries and presentations
Maintaining organised records of marketing activity and completed campaigns
Supporting general marketing administration and coordination
Contributing ideas during team meetings and campaign planning sessions

Training

The programme includes:

13 months of structured training and workplace development
Up to five additional months to complete the End-Point Assessment
One protected training and study day each week
Support from an apprenticeship tutor, your line manager and experienced colleagues
Opportunities to apply your learning to live marketing campaigns and projects
The development of a professional portfolio demonstrating your marketing skills and experience
Regular progress reviews, coaching and feedback

You will be expected to attend training sessions, complete coursework and assessments, maintain your portfolio and take an active role in your own professional development.

What you could go on to do

A strong foundation for progression into roles such as Marketing Coordinator, Marketing Executive, Digital Marketing Assistant or Content Coordinator.