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About this apprenticeship
AI & Automation:
Develop a strong understanding of AI, automation and emerging digital technologies and how they can be applied within Projecting Success
Act as an advocate for the effective, responsible and practical use of AI across the organisation
Work with colleagues to identify processes and repetitive tasks that could be improved or streamlined through AI and automation
Research, test and help implement AI and automation tools, integrations and workflows with appropriate oversight
Use AI to improve research, content creation, campaign planning, customer engagement and internal efficiency
Support the documentation, testing and evaluation of new AI and automation solutions, including the benefits and risks
Share useful learning, examples and emerging developments with colleagues
Use AI and data in accordance with organisational policies, data protection requirements and agreed governance
Marketing & Content:
Create and adapt engaging content for employers, learners and wider audiences
Develop content for social media, email campaigns, websites, newsletters and other digital channels
Use AI appropriately to support content ideation, drafting, repurposing, editing and optimisation
Schedule and publish content across agreed social media platforms and support the development of new channels where appropriate
Support campaign planning, content calendars, website updates, landing pages and lead-generation activity
Repurpose existing material into different formats to maximise reach and value
Monitor digital engagement and use data to understand what is working and where activity can be improved
Sales, CRM & Growth:
Support lead-generation activity and prospect engagement across the Sales & Marketing team
Use AI tools to support market research, prospect research, audience segmentation and campaign personalisation
Maintain accurate and useful information within HubSpot
Use HubSpot to build and improve workflows, campaigns, customer journeys and automated tasks
Support email marketing activity, including lists, workflows, campaigns and reporting
Help improve CRM data quality and reduce unnecessary manual administration
Support the team in monitoring enquiries, leads, campaign performance and conversion
Identify opportunities where AI and automation could improve the experience of prospective employers and learners
Organisational AI Development:
Bring forward ideas for how AI and automation could improve the way the organisation works
Challenge existing ways of working constructively where technology could provide a better solution
Experiment with new approaches in a controlled, responsible and evidence-led way
Work with different teams to understand their processes and business challenges
Help colleagues build confidence in using AI appropriately
Contribute to the development of the organisation’s wider AI and automation approach
Help demonstrate measurable improvements in productivity, quality, customer experience or commercial performance from AI and automation activity
Training
Artificial Intelligence (AI) and Automation Practitioner Level 4.
Training will take place at work, via a combination of live sessions taught by our team of subject matter experts, self-study & guided exercises and working closely with your allocated Tutor who will support you through the apprenticeship journey.
What you could go on to do
We're a growing business in a rapidly developing sector – roles change and are introduced on a regular basis so development opportunities are not restricted to a particular pathway.
Monthly 121 meetings with you line manager, and an annual appraisal, will help steer your development through identifying strengths and areas for development.
Related sectors
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